Lynn R. Wilson

Owner, Senior Experiential Consultant

LRW Events, LLC

2014-Present

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• CEO of LRW Enterprises an event management and experiential consulting firm providing expertise consulting services to corporate brands and not-for-profit organizations in a variety of areas including, but not limited to, strategic planning, operations, event planning and multicultural insights.

• Focused on implementing marketing solutions for corporate brands to reach maximum exposure and ROI and the ideating of customized event integrations resulting in an impactful, relatable consumer experience.

• Some of LRW Enterprises clients include:  Global Brands Group, Johnson Products, East Brooklyn Arts & Cultural Alliance, KerBe Productions, and Bronner Bros. International Hair Show

 

Director, Event Operations & Sponsorships

UniWorld Group, Inc. (WPP)

2008-2017

 

• Provided strategic marketing leadership and insights to promote agency’s top clients through profit-growing experiential initiatives while expertly defining 360 consumer experiences and overseeing the events department, operations and staff development.  Received several promotions during tenure with UWG. 

• Increased Lincoln Motor Company’s awareness and favorable opinion goal by 15% within the multicultural market for the 2016-2017 calendar year.

• Surpassed projected activation goal by 6% for all major Ford AACM experiential initiatives. 

• Transformed events department’s operating system by developing structured policies and procedures to create consistent, efficient methodologies to achieve yearly ISO (International Standardize Operations) certification.

• Built and led a high-performing, brand-driven marketing team through hands on leadership, coaching, empowerment and accountability to impact overall agency’s sustained business growth.

• Managed event marketing plans with annual budgets exceeding $10 million including, but not limited to, event strategies, ideation, contract negotiations, budget management, operations and the execution of sponsored events from beginning to end which increased sales, revenue and exposure for clients consistently by 2%-6% from 2015-2017. 

• Oversaw partnership and sponsorship negotiations and alliances with external partners; directed clients and internal executives on best practices and industry trends.

• Developed custom tentpole and experiential programs resulting in overall department event roster growth from 15 to 35 activations by identifying untapped market opportunities through consumer research, insights and social trends 

• Amplified national programs for client’s brands by Partnering with key media outlets and integrated internal teams to target cultural insights and leverage synergies, assets, staffing and talent resources for optimum consumer relevance and impact

• Created department’s standard event structure flow including monthly reporting and budget monitoring to track P&L margins, increase spending efficiencies and cost savings by 2%-5% annually.

 

Sr. Events Marketing Manager

UniWorld Group, Inc.

2004-2008

 

• Cultivated brand integration through executing experiential promotional and CRM campaigns for agency clients and creating strategic alliances with celebrity, corporate and media partners. 

• Negotiated major brand and talent integrations with client’s brand which included a multi-year event and commercial partnership with NBA legend and entrepreneur, Ervin Magic Johnson and R&B music group New Edition.

• Developed a motivational speaker’s tour with networking guru George Fraser to increase awareness  of FMC’s minority owned businesses through B2B networking initiative.

• Implemented successful event series for Ford’s Minority Supplier and Dealer Development to engage business consumers and franchisees resulting in 25% increase to overall database.

• Enhanced US Marines recruiter’s program by targeting college students at sporting/tailgating events to increase awareness, favorable opinion and increase outreach database.

• Developed structure and flow of the event activation; oversaw all event logistics, planning and budgets and provided event debrief documents and finalized budgets.

 

Events Marketing Manager

UniWorld Group, Inc.

​2002 - 2004

 

• Developed matrix outlining client’s sponsorship objectives to building brand equity and incremental sales through large scale national properties while tracking budgets, consumer sights and sales.

• Established brand awareness for Ford among AA students by developing a HBCU Business Plan  Competition promotion to encourage entrepreneurship and with US Marines recruiter’s program by creating a college Classic Tour at key AACM sporting events around the country.

• Developed major award show activations for multicultural markets including pre-awards shows for the Grammy’s and Oscar’s celebrations.

• Launched multiple national and regional events with targeted attendance of between 35,000 – 300,000 consumers.